In an era of uncertainty and disruption, strategy is more important than ever.
My expertise is in identifying the signals and trends driving consumer culture, and crafting the strategic frameworks and tools that help brands grow, transform, and respond to rapid change.
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I've helped 150+ culture-changing companies clarify their vision, zero in on a meaningful position, and break through the noise to resonate with their audiences and own their niche.
A FEW KEY COLLABORATIONS:
CORE CAPABILITIES:
Insights & Research
Turning insight into impact with the right questions.
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I perform in-depth secondary research across industries and sectors to uncover key market drivers, understand competitive positioning, and gain a nuanced understanding of marketplace dynamics.
I also identifiy macro and micro trends that impact consumer behaviors, technology adoption, and buying criteria now and into the future.
These insights provide an informed baseline for brand positioning, roadmap prioritization, and new market entry targeting emergent opportunities.
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I design, conduct and analyze qualitative and quantitative consumer research studies to uncover strategic customer and stakeholder insights.
This work becomes the basis for developing meaningful audience personas, customer journey maps, campaign concepting, and product innovation opportunities.
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I facilitate strategic workshops designed to bring executive leadership and business stakeholders into alignment around a shared vision so they can inspire their teams, deliver meaningful experiences, and build valuable brands.
When your brand is built from a place of alignment and integrity, rooted in your higher purpose, it carries energetic resonance and impact at every touchpoint.
Brand Foundations & Narrative
Crafting resonant stories that engage the right audiences.
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I document a powerful brand proposition, zeroing in on white-hot opportunity or market clear-space, and define a differentiated position that will truly set your brand apart.
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I define and develop the strategic touchstone that guides how a company shows up in the world.
Impactful brands use their Platform (brand purpose, promise, position, pillars and values) as the genesis for storytelling across every touchpoint, from pitching investors, to reaching new audiences or engaging core fans.
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I analyze the brand’s overall objectives, portfolio strength, and position in the market.
I then use these inputs to define a meaningful naming strategy and brand architecture that delivers a cohesive narrative to consumers.
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I craft flexible, insight-driven brand messaging frameworks, campaign narratives and pitch decks that help teams tell the right story at the right time to accelerate awareness, improve perception, or drive adoption.
Product & User Experience
Elevating human-centered design to improve all our lives.
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I bridge long-term product vision with agile, tactical roadmapping to drive innovation. Leveraging design thinking, I collaborate with cross-functional teams to identify new market opportunities, define purposeful product experiences, and prioritize developments that fulfill strategic goals.
My approach improves decision-making and provides clarity from product conception through launch and lifecycle management.
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I work collaboratively with product teams to define all the aspects of the interaction from expectations, to usage and support. Together, we anticipate consumer behaviors stemming from technological and societal shifts to solve pain points and preemptively address emergent needs.
Through collaborative requirements mapping, we work to optimize end-to-end product usability, engagement and satisfaction.
A FEW OF MY FAVORITE PROJECTS:
“Working with Christina is a career highlight for me — the energy and creativity she brings to the work and to her team are a true force of nature. For anyone in the market for norm-shattering ideas sharpened by a keen instinct for real-world impact, Christina is the creative strategist you want on your side.”
— Siena Bendixen-Park, Lead Program Manager - Airbnb
WHAT IT’S LIKE TO WORK WITH ME:
“Christina is an excellent leader and mentor. She creates winning brand and product strategies by combining a unique perspective of popular culture, strong business instincts, and an emotional, humanistic approach to design. She is also deeply committed to the personal and professional growth of her team, and has an amazing ability to tease out / re-awaken hidden talents and abilities to help push you to the next level.”
— Larry Reynolds, Head of Product Design - PetPlate (formerly Vacasa)